One fine Friday afternoon, I am at a bike gathering... Dubai Bike Week.
What is the different between 295 and 305? Try to answer it as if those number carry monetary value, in whatever currency you all see fit.
In my case, I was at one junction, do I purchased the one with Dh295 price tag? Or should I buy the one with Dh305 tag? Mathematically, those two number doesn't bring any significant different. But, psychologically number 2 is lower than number 3, hence YOUR mind will registered it as cheaper! I came a crossed this kind of situation a couple of time, at that front number really somehow determine should you or should you not buy the items. But, in reality, it doesn't really make much of a different. But the point is, marketeer must've known human weaknesses when it come to dealing with numbers. Most often than not, we've seen products priced at $2.99, $199... Why can't it be $3 or $200?
I think, most will agree if I say, $199 is still ONE HUNDRED plus plus... whereas $200 is a clear TWO HUNDRED!
Anyway, in my case, since that my mind was twisted at that moment in time, I end up leaving the shop empty handed. Sigh! No Ed Hardy tee...
But, on the other hand, I save $295 or so. Did i?
